SEO & Digital Strategy

Get found by the people already looking for you

Ursus Flux builds SEO and digital strategy for small businesses that want more of the right customers, not just more traffic. Local search, content, and a plan tied to how your business actually runs, from Golden, BC to Prince Edward County, Toronto, and remote clients anywhere.

Strategy that shows up in search, and in the till

Most small-business SEO is a list of tweaks nobody explains. We tie every recommendation to a business outcome, then build it into your site so it keeps working after we're done.

  • Local SEO, Google Business Profile setup and optimization
  • On-page SEO, titles, structure, schema and content matched to real searches
  • Technical foundations, sitemaps, canonicals, speed and crawlability
  • Content strategy built around your seasons, services and customers
  • Answer-engine optimization, so AI search cites you, not a competitor
  • Digital Health Audits with prioritized, plain-English fixes
  • Online ordering, booking and lead forms that turn search into sales
  • Ongoing consulting as your business and the search landscape change

Audit first, then a plan built for your calendar

We start with a Digital Health Audit of your site and search presence, so you know exactly where you stand and what to fix first. No jargon, no vanity metrics, just the handful of things that will actually move the needle.

From there we build a strategy around how your business really runs: seasonal peaks, local demand, the customers you want more of. Then we implement it, on the site, in your Google Business Profile, and in the content that brings people through the door.

Start with a free web audit →

Where strategy met the bottom line

Double Black SEO, seasonal sales strategy & online ordering Visit site →
The Island Restaurant Web, online reservations & content strategy Visit site →
M.R. Cleaning Services Site built & optimized for the STR and Airbnb host market Visit site →
Pro Angler App Store marketing & ongoing digital consulting Visit site →
See all our work →

For businesses that would rather be found than advertise

If you're relying on word of mouth and a slow trickle from Google, there's room to grow. Whether you're a restaurant that lives on seasonal tourist traffic, a service business competing against the big directories, or a brand launching somewhere new, we build the search presence to match.

We work with businesses in Golden and the Columbia Valley, Prince Edward County and Toronto, and remotely with clients in any time zone.

SEO and strategy, answered

What does SEO for a small business actually include?

Local search, meaning your Google Business Profile and map listing, on-page optimization of your site's titles, structure and content, the technical foundations that let Google crawl and trust you, and content built around what your customers actually search. We tie all of it to business outcomes, not just rankings.

How long does SEO take to work?

Search is a compounding play. Quick wins like fixing your Google Business Profile and on-page basics can show results in weeks. Building authority for competitive terms takes months of consistent work. We're upfront about which is which, so you can plan around it.

What is AEO, and why does it matter?

Answer-engine optimization means structuring your content so AI search tools like Google's AI Overviews and ChatGPT can find and cite it. It comes down to clear, direct answers, structured data, and a consistent presence across the web. As more people ask AI instead of scrolling results, it's becoming as important as traditional SEO.

What is a Digital Health Audit?

A review of your website and search presence that tells you, in plain English, what's holding you back and what to fix first. It covers SEO, speed, mobile, content and conversion. We offer a free web audit to start.

How much does SEO and digital strategy cost?

It depends on where you're starting and what you're after. Some businesses need a one-time audit and fixes; others benefit from ongoing strategy. We scope to your needs and quote a fixed price that scales as you grow, prioritizing what will move your business first.

Do you work with businesses outside Golden, BC?

Yes. We're based in Golden, BC with clients in Prince Edward County and Toronto, and we work remotely with businesses anywhere, in any time zone.

Ready to be found?

Start with a free web audit, or tell us what you're trying to grow. Straight talk, no vanity metrics.

Get a Free Web Audit