Brand Identity & Logo Design

A brand that works as hard as you do

Ursus Flux builds brand identities for small businesses that need to look established from day one. Logos, colour systems, typography and the guidelines to keep it all consistent, from Golden, BC to Prince Edward County, Toronto, and remote clients anywhere.

Everything your brand needs to show up consistently

A brand isn't just a logo. It's the system that makes every touchpoint, from your storefront to your Instagram, feel like the same business. Every identity we build is a complete, production-ready kit.

  • Logo and wordmark, in stacked, horizontal, colour and black-and-white versions
  • Custom colour palette, with names and usage rules
  • Typography system, a headline, body and accent face with a job for each
  • Brand guidelines, one reference for anyone who touches the brand
  • Business cards and print collateral
  • Social media templates and profile assets
  • Every format you'll need: AI, SVG, PNG, favicons, CMYK and RGB
  • Organized file handoff, old versions archived

You see the work before you commit

Most studios make you sit through weeks of discovery before you see a single idea. We flip that. Drawing on 20+ years of agency experience on brands like HSBC, Mazda and Nestlé, we build high-fidelity concepts up front, so the first thing you see is real design, not a mood board.

From there it's focused rounds of refinement, then a full handoff of every asset and format, ready for print, web and social. No surprises, no drawn-out timelines.

Identities we've built

4 Seasons Life Ground-up identity, guidelines, cards & social Visit site →
Pro Pilates and Physio Golden Full rebrand, logo, social kit & print Visit site →
The Island Restaurant Logo modernized for web & print Visit site →
Semlers Truck & Equipment Visual identity & logo design View project →
See all our work →

New ventures, rebrands, and brands that outgrew their logo

Whether you're launching something new, modernizing a brand that's served you well but shows its age, or you've simply outgrown a logo a friend made years ago, we meet you where you are.

We work with businesses in Golden and the Columbia Valley, Prince Edward County and Toronto, and remotely with clients in any time zone.

Brand identity, answered

What's included in a brand identity project?

A complete, production-ready kit: logo and wordmark in every variation, a custom colour palette, a typography system, brand guidelines, and launch collateral like business cards and social templates. You get every file format for print and web.

How long does a brand identity take?

Weeks, not months, and shorter than most studios can manage. Because we build high-fidelity concepts up front instead of starting with weeks of discovery, you see real design almost immediately. A logo refresh moves fastest. A full ground-up identity with guidelines and collateral takes longer, and we give you a firm timeline with your quote.

How much does brand identity design cost?

Full identity work at a traditional agency can run into the tens of thousands of dollars. We scope every project to what your business actually needs and quote a fixed price that scales with you, prioritizing the pieces that matter most to your business right now. Get in touch for a quote that fits.

Do I own the final brand files?

Yes. Once the project is paid in full, the final designs and every asset are yours. We keep the right to show the work in our portfolio.

What if I already have a logo I like?

Then we build around it. We regularly modernize existing logos for web and print and build the colour, type and guidelines system to match, as we did for The Island Restaurant and Double Black.

Do you work with businesses outside Golden, BC?

Yes. We're based in Golden, BC with clients in Prince Edward County and Toronto, and we work remotely with businesses anywhere, in any time zone.

Let's build a brand worth remembering

Tell us about your business and we'll come back with real concepts, not a questionnaire.

Start a Brand Project